Interwood Furniture Brand: Everything You Need to Know

Discover Interwood, a high-end furniture brand in Pakistan committed to sustainability and customer experience. Offers wide range of products, including living room furniture, bedroom furniture, and home decor items.

Mar 28, 2023 - 16:59
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Interwood Furniture Brand: Everything You Need to Know
Interwood Furniture Brand: Everything You Need to Know

Interwood is a leading brand that provides high-quality furniture solutions to customers. From classic to contemporary designs, Interwood offers a wide range of furniture for homes, offices, and outdoor spaces. In this article, we will explore Interwood's history, products, and services, along with the brand's unique selling points and what makes them stand out in the furniture industry.

Table of Contents

  • Introduction: What is Interwood?
  • Interwood's History and Background
  • Interwood's Product Range
  • Interwood's Services
  • What Makes Interwood Unique?
  • Interwood's Customer Experience
  • Interwood's Sustainability Efforts
  • Interwood's Industry Recognition and Awards
  • Interwood's Competitors
  • Interwood's Future Plans
  • Interwood's Customer Reviews
  • Interwood's Pricing and Availability
  • Interwood's Online Presence and E-Commerce
  • Frequently Asked Questions (FAQs)
  • Conclusion

Introduction: What is Interwood?

Interwood is a furniture brand that offers high-quality furniture solutions for homes, offices, and outdoor spaces. The brand has many products catering to customer needs and preferences. Interwood is known for its classic and contemporary functional and aesthetically pleasing designs.

Interwood's History and Background

Interwood was founded in 1974 by Farooq Ahmad Malik in Pakistan. The brand started as a small furniture manufacturing unit in Lahore. Still, it quickly grew into the country's leading furniture brand. In the 1990s, Interwood began exporting its products to other countries, including the United States, Canada, and the United Kingdom. Today, Interwood has showrooms in different cities in Pakistan.

Interwood's Product Range

Interwood offers various furniture solutions for homes, offices, and outdoor spaces. The brand's product range includes:

  • Living Room Furniture: Sofas, chairs, coffee tables, TV units, and bookshelves
  • Bedroom Furniture: Beds, wardrobes, dressers, and nightstands
  • Dining Room Furniture: Dining tables, chairs, and sideboards
  • Office Furniture: Desks, chairs, filing cabinets, and bookshelves
  • Outdoor Furniture: Garden sets, patio furniture, and poolside loungers
  • Kids' Furniture: Bunk beds, study tables, and toy storage

Interwood's products are made of high-quality materials, such as solid wood, veneers, and laminates. The brand also offers customization options to customers, allowing them to choose the color, finish, and fabric of their furniture.

Interwood's Services

Interwood offers a range of services to customers to ensure a seamless buying experience. These services include:

  • Design Consultation: Interwood has a team of experienced designers who can help customers choose the right furniture for their space and provide customized design solutions.
  • Delivery and Installation: Interwood provides free delivery and installation services to customers in Pakistan. The brand offers shipping and installation services for international customers at an additional cost.
  • After-Sales Service: Interwood has a dedicated customer service team that provides after-sales support, including warranty claims, repair services, and product maintenance.

What Makes Interwood Unique?

Interwood's unique selling points include the following:

  • High-Quality Materials: Interwood uses only high-quality materials to ensure the durability and longevity of its products.
  • Customization Options: Interwood offers customization options to customers, allowing them to choose the color, finish, and fabric of their furniture.
  • Design Expertise: Interwood has a team of experienced designers who can provide customized design solutions to customers.
  • Sustainability: Interwood is committed to sustainability and eco-friendliness.

Interwood's Customer Experience

Interwood is known for providing a great customer experience. The brand's showrooms have a welcoming and cozy atmosphere that makes customers feel at home. Interwood's staff is friendly and knowledgeable, always ready to assist customers in choosing the right furniture for their space. Customers can also book design consultations with Interwood's team of experienced designers to get personalized design solutions.

Interwood's Sustainability Efforts

Interwood is committed to sustainability and eco-friendliness. The brand uses only FSC-certified wood in its products, meaning the wood is sourced from responsibly managed forests. Interwood also uses water-based adhesives and low-VOC finishes to minimize the environmental impact of its manufacturing processes. The brand's products are designed to last long, reducing the need for frequent replacements and minimizing waste.

Interwood's Industry Recognition and Awards

Interwood has won several awards and recognitions for its design and quality. In 2018, Interwood won the Best Furniture Brand Award at the Pakistan International Furniture Show. The brand has also been featured in top design and lifestyle magazines, including Architectural Digest and Elle Decor.

Interwood's Competitors

Interwood's main competitors in Pakistan include other high-end furniture brands such as Habitt, ChenOne, and Casa Bella. Interwood competes with brands such as IKEA, Ashley Furniture, and Ethan Allen in the international market.

Interwood's Future Plans

Interwood plans to expand its international presence by opening new showrooms in different countries. The brand also plans to introduce new product lines and design collections to cater to evolving customer needs and preferences.

Interwood's Customer Reviews

Interwood has received mostly positive reviews from customers. Customers appreciate the brand's high-quality products, design expertise, and customer service. However, some customers have complained about the brand's pricing, which they consider to be higher than other furniture brands.

Interwood's Pricing and Availability

Interwood's pricing is on the higher side compared to other furniture brands in Pakistan. However, the brand's products are made of high-quality materials and are designed to last longer, making them a good investment in the long run. Interwood's products are available in the brand's showrooms in different cities in Pakistan. Customers can also purchase them online through the brand's e-commerce platform.

Interwood's Online Presence and E-Commerce

Interwood's strong online presence and e-commerce platform allow customers to browse and purchase products online. The brand's website is user-friendly and provides detailed information about the brand's products and services. Interwood's e-commerce platform offers home delivery within Pakistan, and customers can track their orders online.

Frequently Asked Questions (FAQs)

Does Interwood offer customization options for its products?

Yes, Interwood offers product customization options, including color, finish, and fabric.

Does Interwood offer delivery and installation services?

Yes, Interwood provides home delivery and installation services to customers in Pakistan. The brand offers shipping and installation services for international customers at an additional cost.

Is Interwood committed to sustainability?

Interwood is committed to sustainability and uses only FSC-certified wood in its products. The brand also uses water-based adhesives and low-VOC finishes to minimize the environmental impact of its manufacturing processes.

How does Interwood compare to other furniture brands in Pakistan?

Interwood is a high-end furniture brand in Pakistan that offers high-quality products and design expertise. Its pricing is on the higher side compared to other furniture brands in the country.

Can I purchase Interwood's products online?

You can purchase Interwood's products online through the brand's e-commerce platform. The website is user-friendly and offers a wide range of products. Customers can browse different categories, such as living room furniture, bedroom furniture, and home decor items, and add products to their cart. The website also provides detailed product descriptions and specifications to help customers make informed decisions.

After placing an order, customers can track their delivery status online. Interwood offers home delivery within Pakistan, and customers can expect their orders to be delivered within 10-15 working days. 

Conclusion

Interwood is a high-end furniture brand in Pakistan that offers high-quality products and design expertise. The brand's commitment to sustainability, eco-friendliness, and customer experience sets it apart from its competitors. Interwood's strong online presence and e-commerce platform make it easy for customers to browse and purchase products from the comfort of their homes. With plans to expand its international presence and introduce new product lines, Interwood is poised to become a leading furniture brand in the region.