Best Digital marketing Courses
Hand-picked AI and tech courses, free and paid, that are worth your time.
17 courses
AI-Powered Performance Ads Certification
Understand Google's AI-driven campaign types such as Performance Max and how to optimise them for business goals, then certify for free. Suited to marketers already familiar with Google Ads.
View courseGoogle Ads Measurement Certification
Learn to track conversions, interpret key ad metrics and use Google's measurement tools to improve campaign results, then take the free certification exam. For marketers who manage ad budgets.
View courseDigital Marketing
Study digital marketing channels, content strategy, SEO and how AI supports marketing work, earning an IBM credential. Useful for freelancers and marketing job seekers.
View courseFrictionless Sales
Explores how to remove obstacles in the sales process so buyers find it easier to purchase. Aimed at sales reps and managers looking to improve conversion rates.
View courseSales Enablement Certification
Shows how marketing and sales teams can align with shared content, training and processes to close more deals. Suited to marketers and sales operations staff.
View courseOn-Page SEO and AI Search Essentials with Semrush
Covers optimising page content, structure and technical elements for both classic search and AI-generated answers. Suits marketers improving existing sites.
View courseLocal SEO Essentials with Semrush
Explains how local businesses can appear in map results and nearby searches through listings, reviews and local content. Helpful for freelancers serving local clients.
View courseOff-Page SEO and AI Search Essentials with Semrush
Focuses on building authority through backlinks, mentions and digital PR to support rankings and AI visibility. Suits SEO learners past the basics.
View courseAI Visibility Essentials with Semrush
Shows how brands can track and improve how they appear in AI chat assistants and LLM answers. Useful for marketers adapting SEO to AI search.
View courseHow to Craft High-Impact Digital Advertising Campaigns Using Semrush
Teaches planning, researching and optimising paid ad campaigns with Semrush data. Good for marketers who run or manage online ads for clients.
View courseFundamentals of Marketing Analytics
Introduces tracking, metrics and reporting so marketers can measure what works and make better decisions. Good for anyone handling campaign data.
View courseMarketing Management (MKT501)
Covers planning and managing marketing activities including strategy, pricing, distribution and promotion. Aimed at learners who already know the basics of marketing.
View courseAdvertising & Promotion (MKT621)
Explains how advertising and promotional campaigns are planned, created and evaluated across media. Useful for marketing students and aspiring ad professionals.
View courseBrand Management (MKT624)
Explores building and managing brand identity, equity and positioning over time. Suits marketing students and professionals who look after brands.
View courseTurn social inspiration into retail sales with Collaborative Ads
Explains how brands and retailers partner on Meta ads to drive product sales. Suits e-commerce marketers running paid social campaigns.
View courseMaximize performance with Advantage+ sales campaigns
Covers setting up and optimising Meta's automated Advantage+ campaigns to increase sales. Suits advertisers and freelancers managing Facebook and Instagram ads.
View courseIntroduction to Measurement Methodologies: From Business Goals to KPIs
Explains turning business goals into measurable KPIs and choosing methods to evaluate ad results. Suits marketers responsible for campaign reporting.
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