Tailo connects to the CRM, customer data platform and loyalty systems a retailer already runs, with no migration needed. For each customer, its AI chooses the next best action, deciding who to contact, what to offer and when.
It then measures incremental revenue against holdout groups, so every campaign can be tied back to real results. This replaces hand-built segments with individual decisions. It suits retail marketing teams who need to prove the value of their campaigns.
