Later started as a visual Instagram planner and now covers scheduling across major networks, a link-in-bio page, analytics and a separate influencer marketing platform for brands.
Users plan posts on a visual calendar, schedule Reels and other content, check recommended posting times and generate captions with AI credits. Higher plans add smart scheduling, collaboration with approvals and a social inbox.
There is a 14-day free trial. Starter is $18.75 a month billed yearly (1 social set, 1 user, 30 posts per profile), and Growth is $37.50 a month billed yearly with 2 social sets, 2 users and more AI credits. Extra sets, users and credits cost more.
The influencer platform is aimed at larger brands and is priced separately.
