What each tool does
Make is an automation tool for connecting the apps you already use so routine tasks run automatically. You design workflows visually, so jobs like moving data between services happen without manual work. It is freemium, letting you start on a free tier and upgrade as your automations grow.
Zapier connects the apps a business uses and automates tasks between them. It now centres on AI workflows and agents, and through Zapier MCP you can start building in tools like Claude, ChatGPT or Cursor, then run and manage those workflows on Zapier. It links to more than 9,000 apps and offers granular permission controls. You can start free with an email or Google account.
Key differences
- Building style: Make emphasises a visual workflow builder; Zapier increasingly focuses on AI workflows and agents.
- App coverage: Zapier states it connects to more than 9,000 apps.
- AI assistant links: Zapier MCP lets you begin building from AI tools such as Claude, ChatGPT or Cursor.
- Control: Zapier highlights granular permissions for staying in control of automations.
- Pricing: Both are freemium; check the pricing page for current plans and limits.
Which should you choose?
Choose Make if you like to see your automation laid out visually and want to build step-by-step workflows between the apps you use.
Choose Zapier if you need to connect a wide range of apps, want to build automations with AI assistants, or need detailed permission controls for a team. It is approachable for small businesses as well as larger companies.
Can you use both?
Most teams pick one to avoid duplicated effort and costs, which are usually billed in USD by card. Trying both on their free tiers is a sensible way to see which builder feels more natural.
