What each tool does
Make is an automation tool for linking the apps you already use so that tasks run on their own. You build workflows visually, so repetitive jobs like moving data between services happen without manual effort. It is freemium, letting you begin on a free tier and upgrade as needed.
Relevance AI helps teams create specialist agents tuned for particular jobs, such as enriching CRM accounts, preparing meeting briefs or logging call notes and follow-ups. Your team builds and customises them. The platform is built to run a very large volume of daily tasks and shows cost, model choice and evaluation results for each task. It targets enterprise use.
Key differences
- Type of automation: Make builds app-to-app workflows; Relevance AI builds role-specific AI agents.
- Audience: Make suits teams automating work across many apps; Relevance AI targets sales, marketing and customer success teams.
- Visibility: Relevance AI tracks cost, model choice and evaluation results per task.
- Scale: Relevance AI is designed for enterprise-level task volumes.
- Pricing: Both are freemium; you can try Relevance AI or book a demo. Check the pricing page for current plans.
Which should you choose?
Choose Make if you are a small business or team that wants to automate everyday tasks between apps visually, starting free.
Choose Relevance AI if you run revenue or customer success teams and want AI agents for CRM enrichment, meeting prep or call follow-ups, with clear tracking of cost and quality.
Can you use both?
Yes. Make can connect your core apps and move data around, while Relevance AI agents handle the specialist, judgement-based work for sales and customer teams.
