What each tool does
Figma is a collaborative canvas where product teams design, prototype and build apps and websites. Teammates and AI work on the same file in real time, and developer tools keep design, context and code connected.
Adobe Express is Adobe's easy design, photo and video app. You start from scratch, from your own media, from a template or with its AI Assistant, which is in beta. It covers social posts, images, videos, flyers and logos. There is a free version and a 30-day free trial of premium features.
Key differences
- Output type: Figma produces interface designs and prototypes; Adobe Express produces marketing graphics, photos and videos.
- Media: Adobe Express includes photo and video editing; Figma is focused on interface design.
- Audience: Figma suits product designers, developers and teams; Adobe Express suits small businesses, students and social media managers.
- Ease of use: Adobe Express is template-driven and quick to learn; Figma offers precision but takes practice.
Which should you choose?
Choose Figma if you are designing screens for software, building a UI/UX portfolio or working closely with developers.
Choose Adobe Express if you manage social media or a small business and need good-looking posts, flyers and short videos without learning professional software.
Both are freemium and run in the browser. Paid plans are billed in USD, so check each pricing page for current plans, and note the end date of any Adobe Express trial.
Can you use both?
Yes. Teams commonly design the product in Figma and use Adobe Express for the promotional posts and videos that announce new features.
